Reports
Competitive Insights’ reports include a combination of data and statistics, news articles and market research tied together by a concise summary and analysis. Information is drawn from a comprehensive review of Internet sources, trade publications, national and local news sources, market research studies, press releases and interviews with professionals in the industry.
Company Report
Company reports provide an in-depth view of a company, from its history and ownership, to its current standing in the marketplace. You’ll develop an understanding of its strengths and weaknesses and how it’s positioned for the future.
Reports include:*
- Brief history
- Corporate structure, divisions and subsidiaries
- Company positioning - strategy and plans for the future
- Background on current leadership
- Product line - current/potential new products
- Market performance – total sales, share gains/losses, marketing strategy and positioning
- Financial information as available (stock performance, profitability)
- Public perceptions
- Industry perceptions
- Press coverage/public relations issues
*Some information may not be available for some companies.
Areas for additional research may include:
- profiles/background on company leaders,
- in-depth analysis of key customers and suppliers
- in-depth background on key players and/or Board of Directors
- manufacturing/distribution technologies/patterns
Industry Report
For companies considering entry into a new industry, industry reports provide a comprehensive update on the marketplace and competitors. Learn about the challenges and opportunities of an industry or product market before you take the first step.
Reports include:*
- market size, sales forecasts and growth
- profile of customer base and market segmentation
- customer buying habits and purchase trends
- competition - major competitors, indirect and potential competitors (market share data as available)
- products current available/in development
- industry issues and trends
- overview of key competitors
- in-depth profile of top three competitors and their products including:
- market strategy/posititioning
- strengths and weaknesses
- press releases, public relations issues
- recent marketing successes or failures
*Some information may not be available for some companies.
Areas for additional research may include:
- regional focus
- future trends affecting the business
- market segmentation
- merchandising and distribution channels/issues
Business Briefing
Business briefings are an ideal way to get up to speed quickly on a new business prospect, by providing a concise analysis of your target company, industry and competition.
Report includes:
- Company profile including history, leadership/management/key staff, company size, locations, ownership
- product line
- recent press
- industry background - size, growth, trends and forecast for future
- overview of competition including key players and share of market as available
- customer profile and buying habits
- strengths and weaknesses of top three competitors
- strengths and weaknesses of target company
- recent marketing successes or failures
Custom Reports
Please contact us to talk about your information needs.